In 2021, 72% of cyclists in the Tour de France uploaded their race efforts to Strava and 62% of stage wins in the 2021 Tour were uploaded to Strava. Strava has long been a digital platform used by many professional riders in the peloton, where they upload their efforts to share with fans, media and the global community of athletes.

For several years, the Tour de France course design teams have been using Strava to help them create the race routes by analyzing insights from millions of public Strava activity uploads across France.

The Tour de France and Strava have enjoyed a longstanding shared history predating this official partnership. Strava notes that it is supporting the event to bolster the ecosystem of women’s cycling and create engaging new experiences for fans and racers alike. The inaugural Tour de France Femmes avec Zwift in 2022 is billed as the most significant women’s race in the world. ‘Fans will be able to go inside Segments and relive the day’s top performances, energizing and motivating their own athletic pursuits.’ Strava added that… ‘For the first time ever, the Tour de France and the Tour de France Femmes avec Zwift will come to life inside the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos. ‘The long-term partnership enables Strava to develop new and unique experiences for its global community of athletes to follow the excitement of each stage of the race.’ This year’s Tour de France will take place from July 1 – 24, 2022 and the inaugural Tour de France Femmes avec Zwift will take place July 24-31, 2022. Strava, the leading social platform for over 99 million athletes and the largest sports community in the world, has today announced a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift.

Relive zwift